Name

Jen Heuerman (she/her)

City

Rapid City

Occupation

Business owner

June 2021 marks over two decades of celebrating LGBTQ+ and Two Spirit Pride Month in our state. 

Yet we know Pride isn’t just about the parades, glitter, and festivals. Hear from Jen, a Rapid City resident, on what Pride is to her.

Then share what Pride means to you with #PrideIs or fill out the form below to share your story. 

Share your story 

Jen (she/her) is a 40-year-old trans woman who grew up in Rapid City and currently lives there with her wife and five children, the oldest of whom also identifies as transgender.

Jen came out almost four years ago, after her son came out as transgender. Jen said that when her son came out, she learned what being transgender actually meant and was able to realize that for 36 years, she had been living in deep denial.

Jen came out at the following year’s Rapid City Pride Celebration.

It's because of her son and other community members that Jen is out, proud, and loud. She believes strongly in trans visibility, even in the face of adversity.

Pride is ______. (Fill in the blank)

Pride means finally having the courage to be myself. It means support for myself and for others. Showing pride isn't boastful or arrogant. It's about telling the world that you intend to change things. Pride is about making sure that they can hear you.

How do you show your Pride year-round?

Wear bright colors in my hair, I dress with flare. I draw people's attention with my style. If I feel I might be close to "passing," I try to wear ribbons or pins. Occasionally I speak out on the news against anti-LGBTQ+ and Two Spirit bills being proposed in South Dakota.

What do you have to say to politicians who support anti-LGBTQ+ and Two Spirit legislation?  

In a perfect world, I'd ask them to have dinner with me or another passionate member of my community. Share a meal, listen, look into a trans person's eyes when they tell you about their journey.

What businesses do you see supporting Pride month that should be showing up outside of these 30 days to support queer folks year-round?

Cave collective, Jayde Tree Salon. 

How can visibility in local government affect change in South Dakota? 

We need openly out people serving in government because we need representation. But really we need openly out people in every kind of position in life.

What advice would you give to your younger self?

The life you want is on the other side of your fear.

Join Jen's work to make South Dakota better for everyone my taking the Pride Pledge today! 

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